Pricing strategy should have a powerful influence on profits. Price is a subtle variable that depends on a number of different factors, many of them difficult to pin down exactly. Indicatively, such factors may be: subjective price perception by customers, customers’ subjective willingness to pay, price modelling and the way prices are communicated. 

ICAP, with strong capabilities in Pricing Strategy, helps organizations to meet objectives in Pricing:
  • Profit maximization in the short term
  • Profit optimization in the long run
  • Deeper penetration of the market
  • Entering new markets
  • Keeping competition out, or keeping it under check
  • Stabilizing prices and margins in the market
Our Pricing Strategy approach has three pillars:
  • Broad analysis of the understanding of pricing in the company
  • Evaluation of industry-specific pricing relevance 
  • Evaluation of company-specific pricing performance





About us

ICAP Group – with 1.300 employees – is the largest Business Information and Management Consulting Group in Greece, with a strong presence in Southeastern Europe.

At ICAP Consultants, our vision is to become the recognized regional leader in Business Consulting enabled by Technology and Business Analytics. Our strategy relies on uniquely combining a superior industry-focused business consultative approach, consumer & business data, analytics and data integration technology solutions. Our unique and innovative solutions differentiate our customers and provide them a competitive advantage.

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