Product and Pricing Lifecycle Management

Product and Pricing Lifecycle Management, or PPLM, is a methodology (consulting & software) approach for the managed evolution of relationship banking. By shifting from a product-centric approach to a customer-centric approach, PPLM is transforming the way banks manage products, pricing, loyalty and billing.

Global consumer banks’ traditional product-centric banking models will come under increasing scrutiny as regulation becomes more onerous and customer expectations, inspired by improving experiences from other industries, increase.
Fragmented, legacy systems will not allow large retail banks to easily build a single view of all of the products and services that their customers consume, let alone measure revenues and profitability. Without such a view, retail banks will find it difficult to offer the holistic relationship-based pricing propositions consumers are increasingly demanding.
Growing dissatisfaction with simple bundled or packaged account models will likely drive the need for banks to develop new and more transparent relationship-based pricing propositions. Customers will expect their banks to understand their current needs while pre-empting their changing needs better, and to intuitively communicate relevant alternative or additional products and services. But how many banks have this capability today?
Regulation impose ever greater obligations on banks in many areas. Customer communication has to become more transparent. Product terms and conditions, eligibility criteria and the suitability of particular products have to be explained more clearly and visibly.
Relationship based pricing requires a single view of the customer and the ability to measure value holistically.
Other regulation is driving a convergence of rules and standards and making it easier for new, non-bank service providers to enter the market, increasing competition and downward pressure on pricing, making it even more important for banks to be able to demonstrate the value of relationship banking to their clients. Conversely, many regulatory bodies are slow to transition away from increasingly redundant products, such as cheques, leaving banks to bear the continued costs.
Retail banks need to re-invent the way in which they interact with, and sell products to, their customers. They will also need to deliver more customer-centric models, capable of responding to, adapting to and even pre-empting customer needs.
ICAP, provides solutions and services to Retail banks requiring solutions that will enable them to evolve their customer-centric models organically, based on testing their strategies and measuring feedback from their own customers, while adapting to the regulatory, competitive and technological landscape along the way.
Product and Pricing Lifecycle Management (PPLM) solutions will likely form a key component of a bank’s revenue enhancement toolkit. As market leader, Zafin, through its miRevenue suite, is able to provide the most innovative PPLM solution in the market today. 
Specifically, miRevenue provides a single platform that supports:
  • Relationship based pricing and billing
  • Bank-wide loyalty
  • Customer and product onboarding, including eligibility rules
  • Dynamic profitability valuations and comparisons with agreed client contracts




About us

ICAP Group – with 1.300 employees – is the largest Business Information and Management Consulting Group in Greece, with a strong presence in Southeastern Europe.

At ICAP Consultants, our vision is to become the recognized regional leader in Business Consulting enabled by Technology and Business Analytics. Our strategy relies on uniquely combining a superior industry-focused business consultative approach, consumer & business data, analytics and data integration technology solutions. Our unique and innovative solutions differentiate our customers and provide them a competitive advantage.

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