Loyalty for Shopping Centers

Published in Solutions

The Mall in Sofia was seeking for a long time a Loyalty solution, attractive enough to have the tenants participating in a Loyalty Program.





Furthermore brand awareness of The Mall was very important. The classic loyalty solutions couldn't differentiate The Mall and meet the targets set.

The solution proposed by ICAP consultants fulfilled successfully all the above. We did provide a Loyalty with Gamification solution promoting "The Mall Social World" to Sofia. The software is running on digital media (smart phones, kiosks, Facebook and web site) and can analyze customer behavioral data & information so at to provide personalized offers. Both the generated information and the whole approach are highly attractive to tenants which are happily participating.

The implemented software is provided as a service (SaaS, hosted in the cloud).

We do provide Consulting, Software (subcontracted to leading partner in the sector of Gamification platforms) and “on the go” consulting services (tenant acquisition, Gamification, Loyalty strategy). 

About us

ICAP Group – with 1.300 employees – is the largest Business Information and Management Consulting Group in Greece, with a strong presence in Southeastern Europe.

At ICAP Consultants, our vision is to become the recognized regional leader in Business Consulting enabled by Technology and Business Analytics. Our strategy relies on uniquely combining a superior industry-focused business consultative approach, consumer & business data, analytics and data integration technology solutions. Our unique and innovative solutions differentiate our customers and provide them a competitive advantage.

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